Change of the retail's dominance
In the past 150 years, world market of retail has undergone continuous changes. From the beginning, manufacturers dominated the market supply and demand. Later, retailers dominated the retail market trend and developed to a market dominated by consumers.
Nowadays consumers decide on the development of goods, prices and future trends. Retail is no longer just trading and trading. It is a continuous dialogue with the consumers to conduct product transactions and to share their experiences with each channel through their own means, rather than a separate transaction, a single process.
Shopping behavior is affected by internet
The Role of retail stores in the future
By investigating retail executives, the main three roles of store in the future is:
The future development direction of retail stores
1. Retail stores will be a showroom
Store will become a museum-like existence, and customers become visitors. We can just discover, appreciate, learn, and experience goods in that place. The sensor on the product will connect to your mobile phone, track which product you are staying in, stay in interest, the information will be pushed, and then you can place an order, when you arrive home, the goods may have been waiting at the door. In fact, Lord & Taylor, the upscale department store on Fifth Avenue in New York, has begun using sensors to provide an interactive shopping experience.
2. Analytical tools are also widely used in brick-and-mortar stores
The strength of e-commerce lies in data analysis. They can record consumer preferences and habits, and thus aim to attract customers. But offline retailers will also use analytics tools extensively. Tracking the way the customer walks in the store, picks up or puts down what kind of merchandise … get those record to arrange the placement of the merchandise and more effectively choose the location of the advertising video to increase sales.
3. Payments and transactions will be completely transparent
Mobile payment models will soon be everywhere. Devices like smartphones, smart bracelets, smart watches, etc. will become popular payment platforms. Starbucks launched a mobile payment app that allows customers to book and pay for drinks before they arrive at the store. In the future, when you go to the supermarket to shop, there will be no longer long queues in front of the checkout counter. You do not hear the buzzing sound of the scanner any more. When you leave the market, the label on each item in the shopping cart can be identified, and the price will be deducted from your account.
4. Sensing technology will be more important
Future retail stores will pay more attention to customers’ emotions and feelings. Consumers’ records of product logos, product displays, interactions with sales people, and even the atmosphere of the background music played, interiior design and other details in the store are recorded and analyzed.
5. Technology will assist sales people
Retail stores will use more automated devices, such as interactive maps and sensor push information to customer smart phones. Sales people will certainly not be removed. They will have more energy to build good relationships with customers.Undoubtedly, e-commerce has completely changed the way we shop. However, physical stores will not die. Many e-commerce companies are starting to do physical stores now. From the real to the virtual, and from the virtual to the real, the human mind is like this.
The importance of social network
Consumer group characteristics
The core competitiveness of large and medium-sized shopping malls refers to the business adaptations to the changing trend of consumer demand by meeting the business objectives and development strength of the mall, and continuously enhancing the competitive position in the retail market. The purpose of this concept is to highlight the business personality, establish a new image of large and medium-sized shopping malls, and distinguish it from the business objectives and business structure of other retail formats as a whole. As the core competitiveness of large and medium-sized shopping malls, it can reflect the division of labor requirements of the modern economy in the retail field, and is also the result of self-reflection, continuous exploration and competition driven by the new situation.
The key to success in the mall
Increase mall competitiveness
Capturing the pattern of consumption
Soft sale strategy 1
Soft sale strategy 2
What is a smart mall
It is the use of emerging technologies such as the Internet of Things, cloud computing, mobile commerce and e-commerce to digitally and intelligently integrate and integrate traditional shopping malls. It is to make people, things and things, people and things smarter and more convenient. Communicate and bring a new shopping experience to customers.
The ideal package for smart shopping malls
The purpose of the smart shopping mall is to pull the content of the shopping mall “long”, to make the function of the shopping mall “thick”, and to become a pioneer of “cross-border” and “mix and match”, to increase the added value of the shopping mall, and at the same time to cloud computing, the Internet of Things, the whole process. New generation information technology, intelligent engineering and technological means such as e-commerce and wireless communication are integrated and embedded in shopping mall information, security monitoring, software systems, and customer shopping.
NFC technology is evolved from the integration of contactless radio frequency identification (RFID) and interoperability technologies. It combines inductive readers, inductive cards and point-to-point functions on a single chip to identify compatible devices in short distances. And data exchange. NFC has always been an interesting technology. Simply touch the NFC tag with your phone to start or close the event, and the entire process takes only a few seconds to complete your daily activities more efficiently.
Retail System - NFC Application
Retail System - NFC Order Label
In the restaurant, the user reads the menu through the NFC mobile phone to learn about the specific information about the dishes, and self-ordering, and combined with NFC payment to save the meal time. For the merchant, through the NFC technology, the location of the guest can be quickly calibrated to improve work efficiency; the identity of the guest can be accurately and quickly identified, and the service quality can be improved.
Retail System - NFC Electronic Shelf / Label
In the supermarket, the user reads the NFC tag of the product in the shelf through the NFC mobile phone, and then the customer’s NFC mobile phone displays the component list, the supply information, the video material, the price and the like, and the number of times the supermarket can read through the tag. Understand consumer preferences, further arrange the humanization of shelves and promote consumption. At the same time, it can be combined with virtual APP to increase or decrease the purchase of products, so that consumers can see the products they purchase at a glance, and know the amount of consumption in advance, and NFC payment has a combination of applications.